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360° DIGITAL MARKETING

FOR JUST ASK CLUB

CLIENT:

Just Ask Club

DELIVERABLES:

  • Influencer Marketing

  • Social Media Marketing

  • Viral Promotion

  • YouTube Promotion

  • Tiktok Promotion

  • Social Media Management

Helping Just Ask Club to Drive Massive Awareness and Sales Through a 360° Digital Marketing Strategy

Just Ask Club is the biggest Entertainment NightClub in Nigeria, and argueablly the biggest in Africa. It is suitated in Lekki area of Lagos and was launced on the 11th of February 2022.

Just Ask Club offers a wide range of entertatinment activities so as to keep customers entertained.

THE BRIEF

Just Ask Club is an exclusive Nightclub in Lagos and the biggest in Nigeria. We were contacted by the Founder of Just Ask Club to help create massive awareness and drive customers for the club launch.

WHAT WE DID

A series of meetings were held with the Just Ask Club team to relate the strategies which would be carried out for the club launch which involved, Celebrities to be used for the launch, Influencer marketing, Marketing Campaigns, and Content Development.

Just after the series of meetings, the first approach was to create a visual - We, therefore, shot a bespoke video showcasing the club exterior and its environs (Video Below)

After that, we went back to our drawing board to draft out strategies on how to drive massive awareness and customers for the club launch. Our strategy involved a well-detailed step-by-step plan from when we shot a video, to marketing the celebrities involved and using content to drive conversion.

 

Once we were able to do that, we began reaching out to selected influencers to notify them of our marketing strategy and when they would come into play in terms of reaching their target audience for the club launch.

 

While we were planning our marketing campaigns, we had to put into consideration Just Ask Club's competitors, by also reaching their competitor's audiences.

Within One-Month of the club Launch, we were able to drive massive awareness reaching an impression of 5 Million+ users through our marketing campaign and a total of 400+ Customers present at the club launch.

Celebrities Used for the Club Launch: Kcee, Emoney & his crew, Olamide, Wande Coal, DJ Neptunez & Teni the Entertainer.

OUR RESULTS (Some Pictures Below)

  • Brand Positioning of the Just Ask Club in the Night Life Industry

  • Massive Awareness

  • Engaging Content across social channels

  • 5 Million+ Impression across all platforms

  • Over 400+ Customers at the club launch

  • Over 3,000 Followers on Instagram

  • Over 1 Million+ Impression and 600+ Subscribers on YouTube

  • Strategic content creation on Tiktok which led to a media blog (GossipmillTv) reposting our content that earned over 400k+ views

VIDEO SHOOT FOR JUST ASK CLUB

CONTENT BEFORE THE CLUB LAUNCH

PROMOTIONAL RESULTS BEFORE THE CLUB LAUNCH

INFLUENCER MARKETING CAMPAIGNS

Screenshot 2022-02-10 at 19-20-29 Igwe 2pac ( charles_okocha) • Instagram photos and video
Screenshot 2022-02-10 at 19-19-10 YabaLeftOnline Media ( yabaleftonline) • Instagram photo
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Screenshot 2022-02-10 at 19-18-23 Wizkid News ( wizkidnews) • Instagram photos and videos.
Screenshot 2022-02-10 at 19-22-35 TheLadyMotara🌶🌶🌶🌶🌶🌶🌶🌶 ( theladymotara) • Instagr
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MARKETING CAMPAIGN RESULTS

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Screenshot 2022-04-19 at 17-30-47 #justaskclub Hashtag Videos on TikTok(1).png