SEARCH ENGINE OPTIMIZATION

FOR LOTTO9JA

CLIENT:

Lotto9ja

DELIVERABLES:

Search Engine Optimization (SEO)
Google My Business Creation
Website Audit

Helping Lotto9ja to Drive Quality Traffic Through Google Search by Implementing SEO

Lotto9ja is an online lottery company and a sister company to Western Lotto, which began operation somewhat around February 2019,and has its slogan "Win Kia Kia".

The Lotto9ja brand is strictly an online brand for Naija by Naija offering instant cash out.

THE BRIEF

Lotto9ja is an online lottery brand in Nigeria and it's new to the lottery business. We were therefore contacted by the General Manager of Lotto9ja to help drive traffic online through Google since online is the only means customers can play their games and win.

WHAT WE DID

The first thing we did was to perform an Audit for the site, Google My Business creation, and optimization, and then we performed online competitive research to determine where their competitors are ranking, what their competitors are doing to rank on the Google search network. Once we were able to determine that, we proceeded to outline keywords we would be ranking for, such as buyers keywords (keywords that drive sales)

We were confronted with the option to outrank their parent company who were part of our competitors. After an inquiry with the G.M, we were asked to proceed to outrank their parent company but then we a had a challenge, we weren't given full authorization to perform ON-Page SEO, so we had to go back to our drawing board to restrategize on how to perform the search optimization with little on-page control.

However, just after 3 Months of our Search Engine Optimization (SEO) implementations, the Lotto9ja traffic went over a 3000% increase in its then-current traffic and by the 4th Month, Lotto9ja was outranking its competitors for major keywords.