Updated: Aug 1, 2019
Businesses have many benefits to gain from pay pay click advertisement PPC. When done properly PPC can generate profit faster than other online marketing campaign like SEO. Pay per click helps reach your targeted audience at the right time. With this guide you would learn the benefits of pay per click advertisement (PPC Ads)
What is Pay Per Click (PPC)
Pay per click also known as cost per click or Search Engine Marketing (SEM) is a business model whereby a company places an advertisement online to direct traffic to websites and pays a sum of money when a user clicks on the advertisement.
Pay per click can be broken down into two categories:
Search Advertising: Ads that appear as search results on search engine results pages.
Display Advertising: Ads that appear as graphics, videos or paid post typically found on social media feeds and other third-party websites.
The Most Popular PPC Platforms
While there are multiple platforms for pay per click marketing, most marketers use Google Ads for their PPC search ad campaign.
Google Ads, formerly Google Adwords is the most popular PPC search advertising provider.
Just because you know how to set up a pay per click marketing campaign doesn't mean you should jump into Google Ads right away.
Like all good marketing strategies, you should start by looking at your goals and then choosing the best tactics that will lead to your idea end results. You can consult our pay per click company for your PPC campaign. Let's take a brief look at when you should use PPC marketing
When You Should Use Pay Per Click Marketing
Consider PPC if there is a lot of competition for your target keywords.
Consider PPC if you don't know it well yet and want to test your idea, product or service.
Consider PPC if your customers typically know what they want, search for it and immediately buy it.
Consider PPC if your cost per click is low and within your budget.
Consider PPC if your business is new and you have little or no online presence.
Consider PPC if your website needs a lot of work to improve its current organic SEO factors.
Now that we understand what pay per click is, the most popular PPC platform and when to use it. Let's look at the importance of pay per click advertisement.
Benefit of Pay Per Click Advertising
Quick Result with PPC
PPC marketing is the fastest way to run an advertising campaign and get instant results. All that's required is have a website, create an adwords account, setup your ads and run them in Google Network and start getting traffic.
With pay per click advertisement you can begin seeing result just after few minutes of running your campaign. This comes show that PPC is very efficient in reaching your target audience in the fastest way possible.
PPC is Budget Friendly
With PPC, you can determine how much you are willing to spend and for how long.
Businesses who work with a marketing campaign budget find this very beneficial as its allow them to set their own budget. With PPC ads, you can advertise at a minimal cost, as low as $1
You're in Control
Unlike other marketing campaign such as SEO, you can't dictate to search engine where exactly you want your company to appear only.
But with PPC you're in full control of your marketing campaign where you can determine only who you want to target, what country you want to target, how much you are willing to pay for your advertising campaign.
This pay-per-click allows for full control of your advertising campaign allowing you to reach the right audience that matters most to you.
Reach the Right Audience with PPC
Like we discussed earlier, being in total control of your pay per click ads allows you to reach the right audience. How is this so?
With PPC you can target the right audience that matters most to you. You can target other platforms (websites) where you think your target audience spend their time most on, allowing you to reach them any time and day.
You can also segment your search campaign to show to only group of people searching for that particular products/services while filtering out people searching for related product or services which allows you to reach your right targeted audience.
Helps to Acquire Local Customers
Pay per click helps you acquire more local customers. This is possible with its targeting option, you would be able to target customers based on location and when customers in your targeted location searches for products/services similar to yours, your ads placement shows up.
This type of targeting option helps to acquire local customers who wants your products or services.
Another benefit of PPC is that it has a clear measurable target. You can measure anything related to PPC campaign from costs, profits, views, clicks, visits and many more.
From the time you start your PPC campaign you would know how much you have spent and consider if you are generating profits or a loss. There are many reports and KPIs that provides you with all the information you need about your campaign and how you can use that report for your next marketing campaign.
Does not Rely on SEO or Google's Algorithm
SEO is a very useful online marketing campaign, but it comes with a lot of do's and don't of SEO and also updates on Google Algorithm which all determines if or not your website or webpage shows up when customers searches for your product/services.
Unlike PPC you don't rely on the do's and don't of SEO and the ever updating Google's ranking algorithms, once you create a profitable campaigns you begin seeing results.
Create Brand Awareness
You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority and leader in your industry.
Pay per click has many benefits for businesses mainly because it can generate fast results by targeting the right people at the right time. PPC and SEO can work together for the best possible results as they are 2 major component of digital marketing.
In order to take full advantage of the benefits listed above, you need to make sure:
You don't spend more on PPC than the return you get.
You optimize your campaigns - this may take time and effort.
You test different scenarios, ads, strategies until you find what works best for your business.
Visit us to begin your PPC campaign