
ADESOGA
uSING RADIO PROMOTION AND LIVE PERFORMANCE
THE BRIEF
Adesoga came to us to help push their artist's single titled - VIBRATE. We sat down with the team and drafted a plan.
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Our plan included reaching as many people while leveraging Radio promotion, and LIVE Performance to also help connect with fans on an emotional, in-person level.
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TAGET MEDIA PROMOTION
Adesoga is a multitalented artiste who grew up and is based in Trinidad. He was driven to educate, entertain and motivate people through music, fitness, and spirituality.
He said through his music, he aims to connect the African/Caribbean diasporas to correct the age-long misconceptions about so many issues surrounding Nigeria and Africa at large, while ultimately gunning for Grammy, among many other awards.
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Adesoga and his team wanted to showcase their artist, by creating that awareness for himself as a brand and for his music
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The Song is titled VIBRATE.
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We performed the following marketing plan:
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Radio Promotion on Wazobia FM Across - Lagos, Abuja, Port-Harcourt & Onitsha
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LIVE Performance at Clout Session
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The first step, was to place his song on the Wazobia FM Radio Stations across all the states where the radio stations are available (Lagos, Abuja, Portharcourt & Onitsha), so as to spread her music across. During the radio airplay duration. Adesoga saw a bit of an increase in people who Shazamed her song on the Shazam App.
Adesoga had a stop at the Wazobia FM Lagos for an Interview where he discusses his music journey, himself, and his new release.
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We didn't stop there, because we wanted to connect with fans emotionally, we had a LIVE Performance at the Clout Session. This LIVE Session enabled Adesoga to sing a song off his single LIVE, so as to connect with his fans and make them feel his music personally.