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GABRIEL EZIASHI

uSING SOCIAL MEDIA PROMOTION

THE BRIEF

Gabriel Eziashi needed to drive listeners/streams to his new and existing releases, which in turn gained massive awareness on Spotify which then drove millions of streams for his releases.


To do this we drafted a plan. Part of our plan included using Social Media Promotion to drive streams to the Spotify streaming platform.

 

TAGET MEDIA PROMOTION

Gabriel Eziashi is a Music Artist based in the US who is in the Gospel Music Genre. He has been in the Gospel Music Space for quite a while.

Gabriel Eziashi is a Nigerian Gospel Artist who had a viral single titled AKA Jehovah... We were contacted by a member of Gabriel Eziashi's team, having worked previously on a fellow Gospel Colleague music

The team wanted to reactivate his fans as it was quite a while since he released music and also to increase his streaming listeners for his hit song which seemed stagnant and in turn use that cold audience to market his new releases

Understanding the goal of the artist. We drafted a marketing strategy of reactivating his fans and driving streams/listeners to his streaming platform using social media promotion. We focused more on the Spotify Streaming Platform  We had a total of
1.8 MILLION STREAMS On Spotify in less than 1 Year of promotion of which we drove OVER 1.8 Million Organic Streams to hit 2 million+ streams on Spotify.

 

We drove an extra 3 Million+ stream across other streaming platforms


The Songs We Promoted in the Year 2023 (In order of streams):

  • Aka Jehovah

  • Emmanuel

  • Chukwu Idinma

  • Prophetic Praise

  • Way Maker


We performed the following marketing plan throughout the year's marketing strategy:

  •    Social Media Marketing

  •    Streaming Platform Promotion

  •    TikTok Promotion

  •    Influencer Marketing

  •    Snapchat Promotion


Our marketing steps are as follows, we perform A/B Testing on Facebook and Instagram using two variants of each of his release music videos to determine which of the content resonated well with the fans and most importantly which one of the content drove more listeners to the streaming platform.

We don't stop there, we also create engagement campaigns using very engaging video content to create buzz and to drive listeners to stream the Singles/Album, across the various streaming platforms.

During this process, we were able to Verify his Instagram Account also.

THE RESULTS

ORGANIC STREAM GENERATED

2 MILLION STREAMS

ENGAGEMENTS

OVER 10K+ FOLLOWERS GAINED

Increased Engagement on the Social Media Channel

FEW CONTENT USED FOR PROMOTION & RESULTS

Campaign A
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Campaign B
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FEW PROMOTIONAL RESULTS

Facebook Promotion

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CAMPAIGN A
CAMPAIGN B
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Increase in Views, Likes, Comment & Shares from Our Campaign

SPOTIFY PROMOTION RESULTS

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OVER 1.8 MILLION STREAMS GENERATED ON SPOTIFY
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BEFORE CAMPAIGN
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AFTER CAMPAIGN
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Over 1 Million+ Organic Streams

INSTAGRAM RESULTS

We Gained Over 10k+ Followers on Instagram From Our Promotional Campaign

BEFORE CAMPAIGN
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AFTER CAMPAIGN
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WHERE & HOW THE PROMOTIONAL MAGIC TOOK PLACE TO DRIVE THE RESULTS

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POSITIVE FEEDBACK

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