Gabriel Eziashi is a Music Artist based in the US who is in the Gospel Music Genre. He has been in the Gospel Music Space for quite a while.

Gabriel Eziashi is a Nigerian Gospel Artist who had a viral single titled AKA Jehovah... We were contacted by a member of Gabriel Eziashi's team, having worked previously on a fellow Gospel Colleague music

The team wanted to reactivate his fans as it was quite a while since he released music and also to increase his streaming listeners for his hit song which seemed stagnant and in turn use that cold audience to market his new releases

Understanding the goal of the artist. We drafted a marketing strategy of reactivating his fans and driving streams/listeners to his streaming platform using social media promotion. We focused more on the Spotify Streaming Platform  We had a total of 1.8 MILLION STREAMS On Spotify in less than 1 Year of promotion of which we drove OVER 1.8 Million Organic Streams to hit 2 million+ streams on Spotify.

 

We drove an extra 3 Million+ stream across other streaming platforms

The Songs We Promoted in the Year 2023 (In order of streams):

• Aka Jehovah

• Emmanuel

• Chukwu Idinma

• Prophetic Praise

• Way Maker

We performed the following marketing plan throughout the year's marketing strategy:

•    Social Media Marketing

•    Streaming Platform Promotion

•    TikTok Promotion

•    Influencer Marketing

•    Snapchat Promotion

Our marketing steps are as follows, we perform A/B Testing on Facebook and Instagram using two variants of each of his release music videos to determine which of the content resonated well with the fans and most importantly which one of the content drove more listeners to the streaming platform.

We don't stop there, we also create engagement campaigns using very engaging video content to create buzz and to drive listeners to stream the Singles/Album, across the various streaming platforms.

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During this process, we were able to Verify his Instagram Account also.