NONYE TORIA
uSING PRESS RELEASE,RADIO PROMOTION AND LIVE PERFORMANCE
THE BRIEF
Saint Alexandra Entertainment came to us to help push their artists album titled - FELICITAS SAECULI. We sat down with the record label and drafted out a plan.
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Our plan included reaching as many people while leveraging Radio promotion, and LIVE Performance to also help connect with fans on an emotional, in-person level.
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NOTE: All Credits belongs to Saint Alexandra Entertainment Record Label
TAGET MEDIA PROMOTION
Nonye Toria is one of the few Nigerian acts in history that have performed before Queen Elizabeth II, the revered Queen of England. Not not only is this considered a rare privilege, but it is also a milestone achievement for Nonye Toria. Performing before the Queen of England defined her music career. Nonye Toria is currently signed to Saint Alexandra Entertainment, a record label in the UK.
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Saint Alexandra Entertainment wanted to showcase their artist, by creating that awareness for the artist as a brand and for her music (Album)
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The Song is titled OVER YOU.
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We performed the following marketing plan:
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Press Release on news websites/blogs
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Radio Promotion on Wazobia FM Across - Lagos, Abuja, Port-Harcourt & Onitsha
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LIVE Performance at Clout Session
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Follower Growth on Facebook
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The first step we put in place, was to create awareness through PR on news websites/blogs by creating creative and engaging contents and publishing on these platforms. Once we completed that, we decided to grow her followers on Facebook to help create an audience so as to dish her content to them and engage with them.
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We then proceeded to place her song on the Wazobia FM Radio Stations across all the states where the radio stations is available (Lagos, Abuja, Portharcourt & Onitsha), so as to spread her music across. During the radio airplay duration. Nonye Toria saw an increase in people who Shazamed her song on the Shazam App, she also got people who called in to appreciate her style of music, all as a result of the radio promotion.
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Nonye Toria had a stop at the Wazobia FM Lagos for an Interview where she discusses about her music journey, about herself and about her new release.
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We didn't stop there, because we wanted to connect with fans emotionally, we had a LIVE Performance at the Clout Session. This LIVE Session enabled Nonye Toria to sing a song off her album LIVE, so as to connect with her fans and make them feel her music personally.
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While we had the Radio Interview and Clout Session, we decide to create an experience off the events by creating a Behind The Scene (BTS) Experience which Saint Alexandra Entertainment plans to use as a "Nonye Toria's Music Journey Experience)
