Cost of Music Promotion in Nigeria

Updated: Jul 27


Artists are now beginning to see the importance of promoting their music. There are various ways of getting your music out there through content creation and promotions which involves promoting those content of yours.

We won't be talking about creating content, rather we would be discussing on what the cost of promoting your song in Nigeria.

Is it really affordable to promote your music in Nigeria as an upcoming or made artist?

Well, the breakdown would let us know if its affordable or not.

But note, the cost for promoting your music can range from N30,000 to N5,000,000 and above depending on the services you want to use for promotion.

This breakdown is similar to a music strategy, which means it involves the various costs of promoting services.

These are the basic promotional services needed for an artist, let us know in the comment section if you want a more comprehensive cost for music promotion which entails things like Cost for promotion on streaming services, the cost for influencer marketing and lots more


COST FOR PROMOTING YOUR MUSIC IN NIGERIA

INTERNATIONAL DISTRIBUTION

This involves distributing your music to stores like Spotify, Apple Music, iTunes, Deezer, and lots more. The cost for distribution can range from N10,000 and above depending on your distributor.


SOCIAL MEDIA PROMOTION

Social media promotion allows you to promote your next single, E.P, Album to new audiences who could become fans and also if you have a story to share regarding your new single (song) with similar audiences you can use social media promotion.

Virtually all artist - upcoming and made artists make use of social media promotion

The cost of promotion on Social media ranges from N10,000 to N2,000,000 and above.

Note: The higher the budget for social media promotion, the larger the audience you can reach and the more fans you would get.

Social media promotion for your music involves promotion on social platforms such as Facebook, Instagram & Twitter.


RADIO PROMOTION


The cost of a radio promotion in Nigeria varies, and this is so because it's a service offered by various radio stations. Usually, radio stations in Nigeria do not accept payment to play your song.

But one way to guarantee your music to be played on a radio station is going through music promotional companies or individual promoters, you would be charged based on the level of the radio station, the bigger the radio station, the higher the cost for radio promotion.

The cost of promoting radio stations in Nigeria ranges from N80,000 to N400,000 all dependent on the type of radio stations.

Please note, that the money you are paying to promotional companies or individual promoters are used to settle the Radio OAP's so they can have the urge to play your song and also cost of service rendered is included.

However, there are still radio stations that would charge you a fee for promoting directly on their stations.


TV PROMOTION


Very similar to radio promotion, TV promotion involves promoting on TV stations both local and national stations which include MTV Base, SoundCity, HipTv, PlanetTV, UrbanTV, Trace, TVC and lots more.

The cost of promoting on TV Station ranges from N100,000 to N500,000 depending on the TV station involved.


YOUTUBE PROMOTION


Do you have a music video on YouTube and you want to promote your video to reach as many people as possible?

Then the cost of promoting your music video on YouTube ranges from N20,000 to N3,000,000 and above.

The larger the budget, the higher the audience you can reach, meaning more people would see your music video on YouTube.



CONCLUSION


Determining the actual cost of music promotion isn't possible, because there are lots of factors that go into budgeting.

How you can determine the cost of your music promotion is by first determine what promotional services you want for your music and then cost each service to give you a total.

However, if you are looking for an idea of music promotional cost as an artist in Nigeria, then based on our experience and campaign at our Music promotional company - TAGET Media music we would say:

  • Cost for a new upcoming artist with no audience: Between N30,000 to N100,000

  • Cost for an upcoming artist with little fan base: Between N150,000 to N500,000

  • Cost for an upcoming artist with quite a number of fan base: Between N200,000 to N1,500,000

These musical promotional costs are based on the above services.

Now you have an idea of what Nigeria promoting cost for music is. While you think about the cost of promotion we encourage you to keep producing Good Content as that is the first step to becoming a great artist.

Make sure to share this content and feel free to make inquiries and ask questions in the comment section below.

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