Updated: Mar 30, 2020
You often hear that the world of marketing is changing. It’s true, but I feel like we should all be looking at that statement a little differently.
The world of marketing has changed!
It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now. Traditional marketing is failing to reach audiences like it used to. Even in its previous day's traditional marketing wasn’t considered an exact approach. It was a numbers game, one that simply doesn’t work anymore. Newspapers and magazines are all but obsolete, and TV and radio are declining in a major way.
its place rises Digital Marketing, or as we like to call it, “marketing.” Simply put, it’s the most effective way to market a business today, and for the foreseeable future.
I’ll reevaluate that statement as soon as one of these ever-popular end-of-days movies is made a reality. Until then, I stand behind it.
Implementing traditional marketing strategies for your brand is like breaking out your old FM radio and hoping that you pick up a few stations. Digital marketing is streaming your favorite song straight to your mobile device. You target a specific audience and keep ideal leads and buyers coming to you 24/7.
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What is Digital Marketing?
Since digital marketing has taken over, what is it, exactly? In an attempt to avoid overwhelm, I’ll keep this simple.
Digital marketing is data driven and targeted brand promotion through technology.
While the umbrella term, “Digital Marketing,” can include mobile apps, podcasts, and other forms of digital media, the internet is the center of all tools and channels at a digital marketer’s disposal.
Digital marketing is exceedingly organized, highly targeted, and delivers measurable results in real time.
There is no guesswork involved. Strategies are tested continually in order to see what’s working and what isn’t. You’re able to measure results and implement strategy adjustments immediately.
This is the way of digital marketing. Let me rephrase that. This is the way of digital marketing when you have a highly skilled digital marketing agency supporting your brand.
What is a Digital Marketing Agency?
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate digital marketing agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads days. In the place of traditional marketing comes a digital marketing agency a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A digital marketing agency is a brand-development and lead-generating engine and also be referred to as a Content Marketing Agency. You can access dozens of good digital marketing agency on DesignRush - a marketplace for brands to connect with agencies.
Digital Marketing Agency vs. a Marketing Agency
Marketing agencies still dance on both sides of the marketing line, often pushing traditional or merely creative initiatives. Companies want a beautiful website—but they also need a website that converts visitors to results-focused outcomes, such as leads or purchases. Unfortunately, many marketing agencies don’t have the know-how or internal skill set in place to deliver both.
What a Digital Marketing Agency Should Do
Now that I’ve made digital marketing agencies sound like teams of superheroes, you’re probably wondering what it is that they typically do. Let’s review the top three areas digital agencies focus on.
Digital Marketing Agencies Improve your Business
A great digital marketing agency has the means to take over your marketing from top to bottom.
For starters, their business expertise allows them to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.
They’ll work with your company to improve efficiency and productivity. With their help, you’ll better define your objectives and set measurable goals.
Moreover, the focus on data and targeting requires a clear definition of your target buyer, which is typically more specific than companies currently have in place. When working with a digital marketing agency you’ll determine exactly who your ideal buyer is and analyze their buying journey. Like I said, digital marketing is highly targeted.
When you know your target well, you’ll determine what your messaging and benefits should be to speak directly with your ideal buyer. Your unique selling proposition as it aligns to your ideal buyer is what forms a connection with the people who buy from your company.
Digital Marketing Agencies Master Your Brand Online
As digital marketing revolves around your online presence, a digital marketing agency will work extensively on developing your online hub. This can, and usually does, take many forms.
A highly effective, buyer-focused website allows you to showcase your brand online. From there a digital marketing agency will help you determine which platforms and channels should be used to reach your ideal buyers.
A skilled digital marketing agency will position your company as a market leader by creating content that allows you to establish your brand authority and expertise online. As true experts, an agency team will execute the most modern and effective content strategies in order to provide the best possible organic search rankings.
They will create and implement expert social media marketing strategies that deliver a marketing ROI beyond anything traditional marketing could ever hope to deliver. Social media, when done well, will be focused on the context of the channel and yet fit into the overall marketing strategy.
Digital Marketing Agencies Boost ROI
One of the most important services a digital marketing agency provides is a steady and reliable boost in your return on investment. Higher ROI means one thing, higher profits.
There is no settling in digital marketing. A good digital marketing agency will never stop testing and reworking their strategy in order to boost your ROI and improve its overall efficacy.
Digital marketing agencies will evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results they provide.
Working with a digital marketing agency means more leads converting to customers. That means long-term sales growth.
One more thing to think about: To do everything a digital marketing agency does, requires that you hire a marketing strategist, marketing manager, designers, copywriters, and developers to build your own digital marketing department. Consider what your money buys when hiring a digital marketing agency versus bringing on full-time staff members. Talk about making the right investment!
Do you know when to outsource your marketing and when to keep it in-house?
Services Offered By a Digital Marketing Agency
Digital Marketing covers a broad area of services on online marketing, but these can be categorized into a few services:
Search Engine Optimization
Social Media Marketing
Copywriting and Content Marketing
App Store Optimization and lots more
Now we have considered what a digital marketing agency looks like, its services, benefits and why you should pick a digital marketing agency over a marketing company. Let's also consider what an SEO Company involves and its benefits for your benefits.
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What is an SEO Company?
By now, you have might have probably heard about the benefits of SEO and why every business needs SEO. if not click the link to learn about the benefit of SEO
But you may still be wondering how your business can benefit from SEO if you don’t have an SEO professional on staff.
SEO can get a little complex, especially if you are new to digital marketing.
If you are shopping for SEO services online, you have probably come across a few different SEO companies. Though they talk about their services on their website, it may still be difficult to decipher what exactly it is that an SEO company does, especially when they throw around lingo (terms) that you don’t quite understand. Below we’ll answer two common questions that we’re often asked – What is an SEO company? And what is SEO services? Then, we’ll discuss just a few of the ways that an SEO company can benefit your business and what to look for when choosing the right partner for your SEO needs.
What is an SEO Company?
An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines.
The better optimized your site is for search engines like Google, the more likely your site will be to rank on the first page of the search engine results for keywords and phrases that are relevant to your business or product/service offering.
A major benefit of using an SEO company is that they likely have specialized experienced in helping businesses rank on search engines.
SEO experts know what it takes to help you bring more organic traffic to your site through search engines like Google, Bing, and Yahoo. An SEO agency employs experts in different areas of search engine optimization. These SEO professionals provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its goals.
The best SEO companies will treat your website as if it is their own. This means that they will make decisions about your site’s SEO in an effort to maximize the return on investment and help your business meet its overall goals. The company will also look at your site from every angle to ensure that you’re getting the most out of your SEO services.
Benefits of Using an SEO Company
There are many benefits to hiring SEO professionals to help your business optimize your site for the search engines. Below are just three of the main ways that an SEO company can help businesses just like yours grow:
1. An SEO company can help your business improve your search engine rankings.
An experienced SEO company can help your company’s website rank higher in the search engines. Using the most up-to-date tools and strategies, an SEO company knows just what it takes to help improve your website to make it look more attractive to search engines like Google.
An SEO company will help you find the right keywords to attract your ideal buyers. They will also make sure that your site architecture is optimized for search engine crawling.
By identifying what changes your business can make to your site design and content, an SEO company will help increase your chances of ranking higher on the search engine results page.
The higher your content ranks for the important keywords and phrases, the better your chances of reaching new and relevant leads.
2. An SEO company can help improve the quality of your website traffic.
In addition to helping your company’s site rank higher on the search engines, SEO companies can also help you increase the quality of traffic coming to your site.
Think about it this way, if you are ranking for keywords and phrases that accurately align with your product or service offering then the traffic that you are bringing to your site is more relevant.
As you bring more relevant traffic to your site, you increase your chances of influencing conversions. That is because the people who are coming to your site are more likely to be interested in your products or services.
3. SEO companies provide measurable results.
Yet another way that an SEO company can help your business grow is by delivering measurable results. Unlike some traditional marketing tactics, SEO can easily be tracked and measured during each step of your campaign.
By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business. When working with an SEO company, make sure that they provide you with a detailed breakdown of your SEO campaigns. This is one of the best ways to make sure that you’re getting a return on your investment.
Some of the analytics that an SEO company can provide include traffic volumes, sources of traffic, search engine positions, and much more.
What are SEO Services?
Now that you know what is an SEO company and how working with one can benefit your business, let’s talk about what these companies do. Below, we’ll answer the question – what is SEO services? – by explaining few of the different services that an SEO company provides to businesses just like yours.
Business Evaluation & Site Analysis
Many SEO companies will start by evaluating your current site and its SEO. This includes looking at both the site’s architecture and its content to evaluate factors such as the site’s code and keyword density. This is the best way to determine what your current strengths and weaknesses are before developing and implementing a new SEO strategy.
In addition to analyzing your website, the SEO company will also take a look at your business and industry. They will get to know your target audience and your overall business goals before creating an SEO plan.
By getting to know your business and audience, the SEO company can better decide which tactics to use to improve your website’s SEO.
Developing SEO Strategy & Goals
Once the SEO company has completed an in-depth analysis of your current site and evaluation of your industry and target market, they can then work to help you make an SEO plan for the future.
Developing a strategy and goals for your SEO campaign will depend on what type of business you have and what your overall business goals are.
The most experienced SEO company will take what they have learned from your site audit and industry analysis and then work to develop a customized plan for your site. Part of this strategy will include identifying the right keywords and phrases that your target audience uses the most.
This plan will also include different strategy and tactics that can help you rank higher than your competition on the search engines.
The days of traditional marketing is long gone, business have began switching to the digital era, and digital marketing agencies are helping businesses grow online, with proven statistics on why its necessary to work with a digital marketing agency to help grow your brand.
Many digital marketing agency also offers search engine optimization which is necessary to not only increase traffic to your website but to also generate leads and conversion. You can contact us for ways to grow your business online today!