Updated: Jun 20, 2019
As a real estate sales agent, realtor or CEO of a real estate firm, you know for sure that to generate leads for any property isn't easy, most times it can take months or probably years to get that lead to purchase a property.
The question is, is it really easy to generate leads for real estate?
Yes! but it would require the following:
A strategy – investing in the right tools
Basic marketing knowledge
And yes persistence is key! you don't expect to market a property for just days/weeks and get leads, some times you can but most times it requires a continuous process which involves a good marketing strategy.
I would tell you a quick story, back in 2015 while i was operating as a freelancer, i approached a real estate firm to help them generate leads for their business, but because they were not sure if i could actually generate leads as i claimed, they decided to work with me for just 2 weeks, all expenses was covered by them. Remember i was a freelancer, so i developed a marketing strategy using social media marketing to achieve my goal.
The goal was to generate quality leads for people who could afford the property(house), which i was marketing for the real estate firm. These were my strategy:
Created a target Audience Research
Developed a Graphic design - Which included pictures of the whole apartment, rooms, kitchen, toilet and many others
Created a short engaging content for the Ads
Implemented Facebook Ads (Objective) - Lead Generation
With a budget of N10,000 ($30) and my marketing strategy as a freelancer, i was able to generate 11 solid leads within 2 weeks of which some of the leads called for inspection on the property, while other visited the real estate firm.
So knowing how to market your property is an important step in generating leads. Remember, the world is evolving, so is digital marketing also, so your marketing strategy must tie to what would attract or capture your audience attention.
Well lets dive now into how to generate leads for real estate marketing
Generate Leads for Real Estate
In order to generate leads for your real estate online, you must first know the various real estate digital marketing channels to do so;
Implement Content Marketing
You might have heard this saying online "Content is King!" Yes, its true, with content marketing you would be able to reach new home buyers who are actively looking for
how to buy a house (targeted keywords on Google such as:- how to buy a house in banana island)
Where to buy a house
Whom to buy a house from
Who's the best agent/lender/agency
Also, most buyers and sellers are looking for big real estate websites to find properties. If you want to stand out more than them, then you need outstanding content.
Start by creating content that’s well packed with valuable information. But what is high value information?
The answer depends on who is viewing the information. You have to know your audience and what they value.
For example, if you attract visitors who searched for the keyword “how to buy a home in Lagos, Nigeria,” and you thoroughly answer that question, then they’ll perceive your content as valuable because it’s relevant and provides specific answers to their question. Bonus points if you also exceed their expectations.
You can market your valuable content through different ways across the internet, some of which are:
Create blogs, webinars & podcast
Create local pages and guides targeting specific keywords in your city.
SEO which stands for Search Engine Optimization is the processing of affecting a website/web-page to rank high on search engine result page like Google.
Applying SEO to your real estate website drives traffic to your website and most importantly helps you to show up when home buyers searches for properties they are likely to purchase.
Although not all traffic are good traffic, that is why you would want to localize your traffic, so you don't generate the wrong traffic.
With local SEO, your firm's website is optimized to show up locally where you serve your properties, rather than showing to people far away from your location who are very likely not going to buy from you.
Understanding the benefits of Local SEO, would help drive quality traffic to your business which inturn generate leads for your real estate.
Ask yourself this questions:
Is your website visible to not only search engines but also your potential clients? Is your website generating traffic - the right traffic?
If your answer to this question is “no” or “I don’t know” or even “maybe” then consider implementing our real estate SEO services to help you generate more leads.
Social Media Marketing
Most real estate agents have a social media presence, but they are really not giving home buyers and sellers what they want?
Buying or selling a home is an important financial (and emotional) decision a person would take. Most people are full of questions when they undertake this endeavor.
Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It's important that the agent they choose is someone they'll feel confident having by their side throughout the process.
That's where social media comes in. If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters.
So having a solid social presence is a free way to grow your brand awareness and generate leads, its also a way to market your products (homes) or services as a real estate firm.
Consider our real estate social media marketing services to help you get started in the right direction.
Consider Paid Advertisement
Paid advertisement is one of the most cost effective strategy that would help you generate leads for your real estate.
Paid ads involves paying for ads to help attain your business objective (lead generation), such as through Google Ads, LinkedIn Ads, YouTube Ads, Facebook Ads and many more. Knowing the right platform to advertise on, is very crucial to your advertising campaign, so as not to drain a hole in your wallet pretty quickly.
But before running paid ads, you must have a larger digital marketing strategy in place to avoid only relying on paid ads which might cause zero ROI or low ROI.
Have Bespoke Website Design
Your real estate websites must serves as a home for your other home property.
For realtors who want to generate leads for real estate online, it’s crucial that their website’s design is beautiful and professional. After all, when someone is thinking about buying a home, they want to imagine a beautiful and happy place. Make your website reflect those feelings.
It should exhibit the following qualities:
It should be easy to navigate around
Your real estate website should be mobile friendly
Each properties should be placed in its appropriate category/section
Home buyers should be able to contact you easily from your website
As a realtor, you need to implement these various strategies to help generate those quality leads you need.
Applying just one digital marketing strategy won't be of help to improve your odds of being discovered, try implementing various online strategy which are focused on acquiring quality lead.
Most importantly create your own content to drive organic traffic and leads.
If you have any additional marketing strategy you know or you have implemented, feel free to share in the comment section, so we can discuss more on it. Contact us for your lead generation marketing strategy.