What is YouTube SEO and Factors Affecting It.

What is YouTube SEO
YouTube SEO

Many business owners, video creators find it hard to rank their videos on YouTube for more views and awareness. This is because they don’t know what it takes to do so.

You are reading this because you want to know how to rank your videos high on YouTube to gain more views and subscribers.

But did you know that with YouTube SEO you can rank your videos high on YouTube search engine and its parent search engine – Google?

Yes, you can! Let’s understand what YouTube SEO is and factors to optimize for SEO YouTube.

To start with,

What is SEO? SEO refers to Search Engine Optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google, Bing, Yahoo etc.

Now that we know what the term SEO is, let’s dive into our main focus point.

Related article: Benefits of local seo


YouTube SEO is the process of optimizing your videos on YouTube to make it easy to find your video(s) via the YouTube search engine, which results to increase in traffic (views) and subscribers.

Applying YouTube SEO gives your video an edge over other videos in your category, although there are factors that affect how your videos rank high on the YouTube search engine. Let’s take a look at some of these factors:


  • KEYWORDS: These are keywords you place in your video file name and video description on YouTube that helps people find your video easily.

  • TAGS: Tags are similar to keywords, they also help to describe the categories of your video, so when people search for a particular word and it falls under the tag category, your video tend to show up for that query.

  • DESCRIPTION: Your video needs a description, not just any kind of description. But a description that contains keywords you plan on making people find you.

  • VIDEO LENGTH: Your video length also affects your YouTube video SEO, the longer your video the better (videos above 5 minutes tend to perform better)

  • BACKLINKS: These are links from websites or blogs that points back to your YouTube video that you want to rank high on the YouTube search engine.

Need more help? Read the full article on how to optimize your YouTube Videos to generate more views and subscribers on TAGETMedia’s blog.

To get your video optimized for YouTube SEO, get in touch with us today.

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