Quiries is a talented music upcoming artist with sweet melodies. We were contacted by his manager, having worked previously on many successful musical project for Quiries. We were briefed ahead for his EP release.

Quiries team wanted to promote the music by driving streams/listeners to their streaming platform.

Understanding the goal of the artist. We drafted a marketing strategy of driving streams/listeners to their streaming platform using social media promotion. We drove OVER 40,000 Organic Streams across all platforms

The EP is titled QUIRIES.

We performed the following marketing plan:
 

•    Social Media Promotion

The first step, was to perform an A/B Testing on Facebook using two various marketing content (music snippets) off the EP to determine which of the songs off the EP resonate well with the fans and most importantly which one of the songs drove more listeners to the streaming platform.

The team had figured out two top songs off the EP that would perform well and from our campaign results, those two single actually perfomed better in the EP.

We didn't stop there, we ran engagement campaigns using very engaging video content to create buzz and to drive listeners also to stream the EP - Quiries across the various streaming platforms.

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The campaign was geared to two different audiences - His hometown audience and targeted audience based on people who would love his music.