ZeD1ST
uSING YOUTUBE PROMOTION
THE BRIEF
ZeD1st's record label HILLCROSS Records needed to promote his Official Music Video for his single - BOY on YouTube. We drafted a plan.
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Our plan included reaching out to fans using YouTube Promotion.
TAGET MEDIA PROMOTION
ZeD1st is a talented music artist with some sweet melodies. We were contacted by Hillcross Record, Zed1st's record label.
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ZeD1st's team wanted to promote their artist's Official Music Video on YouTube through YouTube Promotion
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Understanding how the team intends on driving views to his YouTube Video, we worked on their achieving their music goals. We did that by also creating a strategy for YouTube Promotion.
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The Song is titled, BOY.
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We performed the following marketing plan:
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YouTube Promotion
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The first step was to understand who the target audience is and the location we would be targeting since we had a reasonable budget for a short timeframe (2 weeks).
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We ran In-Stream Ads on the YouTube Platform using our YouTube Promotion Strategy. Which drove a high number of views to the video and an increase in engagement across the channel. Within 1 month of promotion, we gained entrance into the YouTube Nigeria Music Chart as a Top 5 Song on the Chart ahead of top acts like Rema, Ayra Starr
THE RESULTS
YOUTUBE VIEWS
550,000+ Views
ENGAGEMENTS
Added to Top 5 Song on the YouTube Chart and Increased Engagement on the YouTube Channel
PROMOTIONAL RESULTS
YouTube Promotion
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BEFORE CAMPAIGN
AFTER CAMPAIGN
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Increase in Views, Likes, Comment & Subscribers form Our Campaign
RANKED NO. 5 ON YOUTUBE NIGERIA CHART
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WHERE THE CAMPAIGN GOT COOKED UP
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