ZeD1ST
uSING YOUTUBE PROMOTION
THE BRIEF
ZeD1st's record label HILLCROSS Records needed to promote his Official Music Video for his single - BOY on YouTube. We drafted a plan.
Our plan included reaching out to fans using YouTube Promotion.
TAGET MEDIA PROMOTION
ZeD1st is a talented music artist with some sweet melodies. We were contacted by Hillcross Record, Zed1st's record label.
ZeD1st's team wanted to promote their artist's Official Music Video on YouTube through YouTube Promotion
Understanding how the team intends on driving views to his YouTube Video, we worked on their achieving their music goals. We did that by also creating a strategy for YouTube Promotion.
The Song is titled, BOY.
We performed the following marketing plan:
-
YouTube Promotion
The first step was to understand who the target audience is and the location we would be targeting since we had a reasonable budget for a short timeframe (2 weeks).
We ran In-Stream Ads on the YouTube Platform using our YouTube Promotion Strategy. Which drove a high number of views to the video and an increase in engagement across the channel. Within 1 month of promotion, we gained entrance into the YouTube Nigeria Music Chart as a Top 5 Song on the Chart ahead of top acts like Rema, Ayra Starr
THE RESULTS
YOUTUBE VIEWS
550,000+ Views
ENGAGEMENTS
Added to Top 5 Song on the YouTube Chart and Increased Engagement on the YouTube Channel
PROMOTIONAL RESULTS
YouTube Promotion
%20-%20YouTube(1)(1).png)
BEFORE CAMPAIGN
AFTER CAMPAIGN
(2)(1).png)
Increase in Views, Likes, Comment & Subscribers form Our Campaign
RANKED NO. 5 ON YOUTUBE NIGERIA CHART
.png)
WHERE THE CAMPAIGN GOT COOKED UP
(1).png)
(1).png)