Top 10 Video Marketing Tools for Businesses


Best Video Marketing Tools for Businesses

More and more video content is being watched now than ever before. That means, videos are created on a daily basis also meaning video creation is becoming much easier to create than before.


In this article, we will look at some of the best video tools you can use to create amazing videos for your products/services or blog content.


Video Marketing



Leveraging video marketing is a powerful way to promote your brand and grow your business online. And as stated earlier, more consumers are interacting with videos today than ever before and in 2019, it's vital to leverage video to better connect with your audience. Here are some stats:

  • 54% of People wants to see video content from marketers

  • Overall, 83% of consumers worldwide prefer YouTube to watch video content.

  • Overall, 73% of consumers worldwide prefer seeing videos on social media that are "entertaining"


Why are we pointing all these out?


This is to show the level of video consumption and why you should apply it to your business. You can make videos now even with zero budget and still attract audiences with such video.


"Brands who use video grow revenue 49% faster than non-video users." - Forbes

That is why we have compiled the list of the best video marketing platforms you can use as a business most especially as a small business or marketer with zero to very little budget. And in this post, we would show you some of the videos we have created ourselves using few of these video tools.


Related Post: How to Run Facebook Ads Effectively


Types of Marketing Videos


Before you begin creating videos, you would need to understand the various kinds of videos you can create for your brand or business.


These videos vary from the objective of your business goal and your target audience. Here are a few of the types of videos you can create using the video creation tools we would highlight soon.


  • Explainer Videos - A short video explaining products or services.

  • Animated Videos - Videos that use animations to tell a story.

  • Promo Videos - Videos that can be used for promotion on social channels.

  • Presentation Videos - If you got presentations, this is the right category for you to present your work, products or service through video.

  • Social media story videos - Videos that can be used for Instagram and Facebook Stories.

  • Product Reveal Videos - Reveal products with product reveal video (also applies to services)

  • Marketers Video - Videos you can use to market your product and services.


These are just a few of the content type video that these video marketing tools offers.


So let's dive into the top 10 video marketing tools for businesses you can use to create better content for your brand.


Biteable


Biteable is a do-it-yourself video marketing platform. It is one of the top video creating tool or marketing video maker you can use as a business without spending much budget and still get the perfect video for your business marketing campaigns


Biteable videos can be used to develop explainer videos, ads, animations, presentation and other video products. You can add your own content to make your video unique such as images, text, video.


Their video creator dashboard is so simple that even a beginner can create a smooth engaging video.


Price:

  • Free: Create videos but comes with watermark

  • Starter Plan: $29 per month (1 Video per month)

  • Pro Plan: $49 per month (3 Videos per month)

  • Unlimited Plan: $99 per month (Unlimited videos)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Magisto


Magisto, an award wining video tool. Also an online video editor and powerful video marketing maker. It is a web application that has an automated video editing software for business. And because of their artificial intelligence technology, magisto makes video editing fast and simple.


If you are looking to create videos for social media such as Facebook, Instagram, YouTube with whatsoever objective you have got for your business, magisto is a go to platform for social media video maker.



You can use magisto to grow brand awareness, build relationship and increase sales. You would be able to insert your own content such as images, text and sound to stand out unique.


Price:

  • Freemium: You can create basic video clips for free

  • Premium: $4.99 per month (2:30mins Video length)

  • Professional: $9.99 per month (5mins Video length)

  • Business: $34.99 per month (10mins Video length)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Renderforest


Are you looking to create a beautiful intro for your YouTube channel, an explanatory animation or give a presentation? Then renderforest is a go to for your video creation and video hosting site.


One of the things that makes us fall in love with renderforest is because of their UI design. Just like every other video creation tool, renderforest ranks high and can be used for your business video and cooperate video.


Renderforest also offers proffesional website creation, although we haven't tried it but we are sure it's going to be awesome. Some things applies, You can customize your videos with your own content such as images, texts and videos.


Price:

  • Free: Create up to 3 minutes video for free with watermark

  • Amateur: $14 per month (Up to 5minute Video)

  • Pro: $29 per month (Up to 15minute Video)

  • Popular: $39 per month (Up to 30minute Video)

  • Agency: $49 per month (Up to 60minute Video)

Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Moovly


Moovly! This is a cloud based video hosting platform that could be rated 9/10. Moovly makes video creation fun and so easy. If you are trying to create an explainer video, promo video, video tutorial or training videos they can all be done woth Moovly's online video editor.


Moovly has a wide variety of video templates you could easily customize and if you are not sure of creating a video to your taste, you could request Moovly to customize a video for your brand or business.


Price:

  • Free: Create freee videos

  • Pro: $49 per month

  • Business: $49.92 per month

  • Enterprise: Custom pricing


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Powtoon


Do you want a cloud based video software that you can easily create animated presentation and animated explainer videos to illustrate your products and services? Then look no more, Powtoon would help you create those fantastic video for your business without the help of a professional.



Powtoon has video templates for education and some short engaging videos you can use directly or use as an idea for your video creation. Their videos ranges in various niches meaning you should find a video that's perfect for your niche to market your product or service or just to create awareness.


Begin to make videos in minutes with powtoon by using your own style, characters, backgrounds and video.


Price:

  • Free: Create videos for free but with watermark and only upload to your YouTube directly.

  • Starter: $16 per month (Up to 3minute Video)

  • Pro: $19 per month (Up to 5minute Video)

  • Pro+: $59 per month (Up to 10minute Video)

  • Agency: $99 per month (Up to 20minute Video)


All are billed yearly. With Powtoon paid plan you can upload your video directly as MP4.


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Animoto


Do you have photos and video clips that you would love to use to create a marketing video? Animoto helps you combine photos, video clips and music into video slideshows.


Animoto is very great if you want to use text to describe your video. They have amazing sample of videos made with animoto cloud-based video marketing software.


Honestly we like the feel and look of animoto as it allows us to drag-and-drop our various content.


Animoto can be used to create

  • Social media videos

  • Promo videos

  • Business videos

  • Celebration videos

  • Community videos and more

Just get started, we can't emphazie more on how animoto is great for your business or as an individual.


Price:

  • Free: A 14-days free trial with watermark

  • Personal: $9 per month (With Animoto logo at the end of video)

  • Professional: $65 per month (No Animoto logo)

  • Business: $94 per month (No Animoto logo)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


VYOND


Are you looking at creating infographic videos? Then Vyond is your go to video creator. With Vyond you don't just create infographic videos, you can also create videos for marketing, training and e-learning, for human resources, that is, you can create videos using Vyond to explain certain things to some group of people in your organization such as new employees and lots more.


Vyond is more of storytelling. So if your brand or business has a story to tell to your customers or employee then VYOND is a video marketing tool you should try out.


Price:

  • Free

  • Personal: $49 per month (Essentaisl - with watermark)

  • Business: $89 per month (Premium)

  • Enterprise: $159 per month (Professional)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Lumen5


Do you have a blog post that you would love to convert into engaging videos? If yes, then Lumen5 is the perfect video tool for converting blog posts into videos.


Interesting part, it's FREE to use.


Lumen5 is a video marketing platform designed for brands and business to produce social content for driving audience engagements online. It is powered by A.I that enables anyone without training or experience to easily create enaging video promotion for not just blog but also products and services.



Lumen5 has been used by large brands and marketers across the world to either showcase their products or services or blog posts. Blog post creation can be done by either copying your blog post link or RSS Feed into Lumen5 and it would create a video for your blog automatically or you copy and paste the text you want to appear to create your video.


Visit Lumen5 to view more and begin creating amazing blog post video content for free.


Price:

  • Free: Upload 5 videos every month

  • Starter: $19 per month

  • Premiuml: $49 per month

  • Business: $149 per month

  • Enterprise: $500 per month


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


WeVideo


WeVideo is an online video editor that allows you create videos comfortably with any device. Meaning, you can create videos on the go with your Andriod or iOS device where you have full craetive control.


An interesting aspect of WeVideo is it can be used for schools meaning students are able to learn and use a video editing tool like WeVideo. If you are also an NGO, WeVideo is a right social video tool for your organization. WeVideo is an effective marketing video tool for marketers.


Price:

  • Power: $9.99 per month (Publish 30minutes per month)

  • Unlimited: $15.99 per month (Publish unlimited videos)

  • Professional: $35.99 per month (Publish unlimited videos)

  • Business: $59.99 per month (Publish unlimited videos)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Wideo.co


Wideo.co platform allows individuals who do not have previous video marketing or design experience to create explainer videos, animated presentation, video e-cardsand more.


If you are looking for a video tool for craetion of your App presentation, Internal communiaction video then Wideo ia a good fit for your video marketing.


Price:

  • Standard: $59 per month (10 downloads per month)

  • Pro: $99 per month (Unlimited downloads)

  • Pro+: $199 per month (Unlimited downloads)


Note: Plans can be updated by the individual video tool company, so this reflects the current pricing as at when this post was created.


Related Post: How to create an engaging social media channel


Conclusion


Video Marketing isn't new again as time passes because brands, marketer now prefer video marketing to help reach their audience because that's what really matters to their audience. Many businesses make use of the video marketing tools highlighted above, so make sure to incooperate any of the marketing video maker tools into your online marketing strategy.


Which is your favourite video tools if you've used any and if you have any best video marketing tools that can be beneficial, comment down below.

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