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Cost of SEO in Nigeria

Cost of SEO in Nigeria

You want to learn how much SEO Cost in Nigeria? Learn how you can determine what to pay when trying to order for an SEO Services in Nigeria.

How much should you budget for your SEO Services?

Many business owners and SEO providers struggle with this, not knowing what to budget for this kind of service.

But note, the cost of SEO in Nigeria can range from N80,000 to N350,000 and above depending on the exact SEO service you are interested in for your business or website.

We would also breakdown what the cost of SEO entails and what you can do if as a small business you don't have that budget to spend on SEO for your business.

Before we dive straight into the cost of SEO in Nigeria, let's take a brief look at what is SEO for those who might need to understand what the term SEO is and how it works.


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

How SEO works

You might think of a search engine as a website you visit to type a question into a box such as Google, Yahoo!, Bing, or whatever search engine you're using. These search engine then magically replies with a long list of links to webpages that answers your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out, and gathers information about all the contents they can find on the Internet. The crawlers bring all those results in 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

For the sake of clarity we would be referring only to Google as the search engine in this post. However, we still have various search engine as stated above

There are a lot of factors that goes into a search engine's algorithm which are used to rank websites. You might want to have a look at the ranking factors for Google, we created a detailed post on that. Click here to view.


You understand what SEO is and how it works, now let's take a look at the cost of SEO services in Nigeria.

The Cost of SEO in Nigeria as stated above ranges from N80,000 to N350,000 and above depending on the type of SEO service you want to implement on your website.

This cost for SEO is the Cost to implement Local SEO which means helping your website rank locally.

So, for example, if you service your business in Lagos and you want to rank in Google search so that people in Lagos can find your business easily when they search for your service. Then you would need to implement Local SEO and that's when your budget fall into the cost estimate highlighted above.

Many SEO agencies work on Local SEO and that's where we base our cost estimate on. For someone looking to implementing National SEO, the cost is usually higher in this case.

What are the processes that goes into the cost of SEO?

  • Auditing

  • Competitor Research

  • Keyword Research

  • Content Research then

  • Ongoing SEO Implementation.

These are the processes that goes into the cost of SEO, each of them have its own subcategory which your SEO Provider/Agency should explain to you.

We mentioned Auditing as one of the processes.

Some SEO Provider or Agencies might charge you separately for an audit, this SEO Audit involves auditing your website to determine the factors that might be affecting your website from ranking on the search result page.

It is with this audit results their implementation is based on. So what does that mean for you?

Always ask the SEO Provider/Agency you are working with what their process is, if they charge for SEO audit separately or if it's part of their packages.

Now, you might be wondering what should be the cost of the SEO Audit. Cost of SEO Audit ranges from N50,000 to N100,000 all dependent on your SEO Provider.

Now we've seen the cost of SEO in Nigeria, let's take a look at what business owners or people in search of SEO services like you need to know when it comes to SEO Cost in Nigeria.


Many people in need of SEO services just like you might not have a full grasp of what SEO is and how it works, but we have given you a brief idea of what SEO is and how it works, so you would need to ask your SEO Provider for more details.

Please note, any SEO Provider/Agency you approach should be transparent on their processes of SEO for your website.

Once you notice any provider or agency trying to hide their processes, it's adviceable to change your provider/agency because if their process isn't transparent enough they might do things that would make Google to penalize your website, and if that's the case you might not recover from it and your business online would be equal to DEAD!

Something else you need to take note of is the length of implementing SEO. SEO takes time and no SEO guru (Expert) can give you a perfect time for your website to rank.

We all work on estimate, and this is so because, we just do what Google requires of a website, and we sit and wait for them to work on our implementation and start ranking our website(s) for high quality traffic.

Why is this so?

This is so because, Google is the owner of their search engine, and they are the once that dictates which websites/webpages ranks high on their search results pages, all they require from us is to perform the necessary implementation, and they do they rest.

So from this analogy, we see SEO implementation and achievement of results can take a while.

Usually for Local SEO it takes about 4 - 6 months before you start seeing results for your website on the Google search result page.

So the SEO Cost highlighted above is a monthly cost, so whatever you are charged, you would then, multiply by the estimated time you might start seeing your result.

So let's say, you are given an estimate of 3 - 5 month before you start ranking or seeing result and you are charged N100,000 monthly retainer.

You would need to multiply your highest month estimate by the cost. So from this example it would be:

5 x N100,000 = N500,000

So, you are expected to spend N500,000 for implementation on SEO in the space of 5 months.

What if you are promised a quicker ranking?

Well, it depends, if your competition is very low, and you are able to achieve all what Google requires from your website then YES! It's possible.

But aside that, it is not wise for an SEO agency or provider to promise ranking, or exact time of ranking because once this is not achieved you become disappointed, and you would eventually loose trust.

So, it's best to know how it works and what to expect.

Isn't SEO too expensive?

Well, the answer is NO! This is because once you achieve your results, you might spend less on SEO and you would begin to get free traffic that turns to buyer for your business which you won't be paying for compared to when you are running PAID ADS, with paid ads, you would continuously pay to get client and once you stop the adverts you stop getting client.

Compared to SEO, once you start getting the free traffic, you won't be paying for that and it's FREE FOREVER, except your competitor outranks you.

What if you don't have the budget for SEO?

Just incase, you don't have the budget for the SEO, you can request for just an Audit, it's a one time package and usually doesn't cost much.

What the audit can do is to outline the needed adjustment needed for your website, then you can proceed to implement them yourselves.

Usually, you might not be able to achieve the implementation of most of the recommendations yourself especially when it deals with the aspect of the technical SEO from the audit.

Because the time needed for you to grow your business would be used or spent on implementing the recommendations.

But with little budget, just having your website get audited is a good way to know what you are up against and when you have enough budget, you can proceed with the actual SEO.


Knowing the Cost of SEO in Nigeria is essential, so as you know what you are up against. There are no fixed price for SEO, every SEO provider or agency varies in prices.

Do let us know in the comment section, what you have been charged for SEO and you think such price isn't right. Also let us know below if you have experienced any difficulty with an SEO agency or provider.

You can reach out to us, we are an SEO Company in Nigeria

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Paul Alexander
Paul Alexander
09 déc. 2021

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